Alright gang, sometimes I feel like sponsored posts on blogs and social media are a bit of a taboo topic. It's easy to see that little hashtag letting you know it's an "ad" and have your brain pop up with all sorts of questions! How did they connect with that company/brand? How much did they get paid? Why did they got a sponsored post like that?
So, I'm here to tell you all about how to get your very own sponsored posts, and land some partnerships you'll love!
Be Sure You're a Good Fit:
First things first, the trick to landing a sponsored post and creating a partnership that'll truly be beneficial to you both, is to be sure that it's a good fit. Do. Your. Research. Whether it's a brand/company you've followed forever or just found them and are obsessed with what they offer, know about what they stand for. Each brand offers much more than just a product or service, so understand their purpose and determine whether it's something you stand for as well.
Help Them Catch the Vision:
Once you've decided you're a good fit for a specific company, reach out and help them see what a good fit you really are. Share with them what values you share, and be specific about creative ways you plan to showcase their offerings on your page. Presenting your ideas will help them to envision the content you could create for them and get them excited about what you can do.
Be Specific About How You'll Be Beneficial:
Every partnership should be mutually beneficial! Whether you're being sent product or compensated monetarily, make sure that you're creating content that will be great for them, and worth their investment as well! Let them know how you plan on sharing what you genuinely love about their brand with your audience, and what ideas you have for high quality images! Creating a valuable partnership can lead to a relationship with a brand that will really last.
Communicate Your Value:
Don't shy away from being clear about your value! Whether you're reaching out to a brand or they're reaching out to you, it's always smart to be clear about how valuable working with you can be! One great way to clearly communicate what you love, who you are, and how you can benefit a brand is by using a media kit. Media kits are a great way to to outline how many followers you have on various platforms, what kind of engagement you receive on your posts, and a little info about yourself.
Know Your Worth:
Know how much you're worth, and don't be afraid to ask for it! Brands have budgets for advertising, and having you post is just another method of get their product in front of potential customers. Working for trade is great, but when you're ready to charge for a post it's important to know how to determine your rates. One great way to get a good idea of how much to charge is to check out a site called Social Bluebook! They calculate the engagement on your platforms and make the whole process easy. Services like Social Bluebook give you a great benchmark so you have a better idea of what you can be charging, and then you can adjust as demand increases!